Skip to content
Our Philosophy
Woman sitting in a 100% electric Citroën Ami with door open

CITROËN INSPIRED BY YOU

Since 1919, we have shown audacity and creativity with one objective: to make vehicles more widely accessible to improve your everyday experience, taking inspiration from your needs. A popular brand, in the noble sense of the term, Citroën innovates while staying loyal to its DNA. An inspiration that can be seen from the very first car right up to the Ami. A 100% electric vehicle, accessible to all, which once again revolutionises the way we consider mobility.
New Citroën C4 in Caramel Brown, profile 3/4 view

A UNIQUE AND AUDACIOUS DESIGN

The design of Citroën cars stands out at first sight. It harmoniously blends “singularity and simplicity” to use the words of Pierre Leclercq, the brand’s Head of Design. With references to iconic models and a desire to create new experiences, Citroën constantly offers unique cars.
See the concept cars
See iconic Citroëns

CUSTOMISATION TO YOUR NEEDS

We listen to your needs which is why our cars offer numerous options for customisation. Citroën allows you to design a car that resembles you and reflects your character. You can therefore choose from a wide range of body colours or two-tones from exclusive colour packs. The interior ambiances also offer a lot of choice for customisation, for a car with unique style that suits your needs.

THE CITROËN ADVANCED COMFORT® PROGRAM

Since it was founded in 1919, Citroën has always designed cars at the forefront of automotive comfort. This unique hallmark can be seen today through the four main innovation cornerstones of the Citroën Advanced Comfort® programme: the cocoon effect, convenience, fluidity and inner peace.
Learn more

USEFUL TECHNOLOGY

Citroën equips its cars with numerous driving assistance technologies, all designed to increase safety and comfort.  The brand also offers connected services to make journeys easier and safer. Citroën is also regularly adding 100% electric and hybrid plug-in cars.
Woman on a beige background with Citroën Advisor logo

WE WANT TO KNOW YOUR OPINIONS

On Citroën Advisor, share your opinions online about our points of sale, our workshops, our cars and our salespeople with full transparency. We want to hear from you.
See Citroën advisor